About Us

BUILT BY SHE is a community of talented entrepreneurs, side-hustlers, and second career women looking to build businesses, share knowledge and strengths with other women founders, and discover an amazing network of people who understand you.

We can show you how to:

Grow your side hustle into a legit business

Grow and scale your established business

Get your pie in the sky idea onto a launchpad

MEET THE TEAM:

TANYA RAUKKO

Curiosity and thoroughness have helped Tanya Raukko build a diversified career in strategic planning and consulting. She also serves on the Board of several portfolio startups and is passionate about helping entrepreneurs create roadmaps to growing their businesses. She is currently a Managing Partner at Imprint Venture Lab, a seed stage incubator that stewards creative startups with the goal of creating iconic brands. Imprint Lab was founded in 2004 to investigate and curate global creative culture, while fostering cross-pollination between business and creative entities through its venture, consulting and event disciplines.

At Imprint Lab’s sister company, interTrend Communications, Tanya built one of the company’s core assets: a Strategic Planning team instrumental in the direction of clients such as Toyota Motor Sales, State Farm Insurance, The Walt Disney Company, JCPenney, and AT&T. Tanya has been crucial to the teams’ construction of strategic frameworks, brand strategy, consumer segment mapping, integrated marketing plans and most importantly: creating measurable business results. Tanya joined interTrend from NextLeft, a digital agency that partnered with clients such as Nestle Purina, Nissan, Countrywide, and ConAgra. Tanya has an M.B.A. from the Anderson School at UCLA and a B.A. in Economics from University of California, San Diego.

JENIFER MAXWEL

Jenifer is a Co-Founder of Built By She and Controller for Imprint Lab. She has spent the last two decades cultivating a diverse career in the manufacturing, production, service and retail industries. During the last eight years, she has used that knowledge to provide strategic consultation to Imprint’s portfolio companies, by building infrastructure and providing operations oversight, project management, financial management and growth scaling. Most notably, Jenifer has worked with Knockaround, Solar weather app, Love Wins, Nice Cube and Maekan.

Jenifer’s entrepreneurial spirit and abilities help her implement swift solutions to the growth challenges of start-up companies, and this makes her a critical component of the Built By She and Imprint team.

JULIA HUANG

Julia Huang is the founder of Imprint Lab, and CEO of interTrend Communications, Inc.— one of the most innovative and fastest growing advertising and marketing agencies focused on the diverse and expanding Asian communities in the US. Established in 1991, interTrend is the recipient of dozens of awards for its pioneering achievements in the education and guidance of Fortune 500 companies such as Toyota Motors Sales USA, Northwest Airlines, JCPenney, State Farm Insurance and The Walt Disney Company. Julia Huang was recently selected as a 2014 Fortune Most Promising Woman Entrepreneur.

CASSANDRA LEEMAN

Cassy is a purpose driven entrepreneur, with a passion for developing sustainable solutions to industry problems. She began her career at an import company where she rose to Managing Partner — overseeing foreign relationships, inventory acquisition, marketing, and bookkeeping. While attending university, Cassy’s fervor for sustainability led her to co-found a clean-energy start up. This is where she honed her business development skills. Her involvement has contributed to a half-a-dozen business plan award and an NSF SBIR grant. Cassy joins the Built By She team as Community Manager — focusing on Community Outreach & Development.

SAKURA REESE

Sakura is a designer, wife, a mother of two, and the very proud owner of her own swim school.  For over 12 years, she has worked as a visual artist in advertising. She began her graphic adventures with small boutique design shops, collaborating directly beside clients.  Design eventually led her to interTrend Communications, an award winning ad agency based in Long Beach, CA. At interTrend, she crafted integrated advertising campaigns across various channels, including TV, Print, Digital and Social Media, as well as New Media for National and Global accounts.  Sakura joins the Built By She team as a designer who not only supports the creative sector, but also knows just what a brand needs to shine. When she’s not in front of her computer, you’ll find her enjoying a sunny swim with her kids, whipping up good food for good company, or connecting with families at her local church.

TRACY HO

Joining the Tribe is free!

Are you ready to build or grow your business with an amazing network of Women?

Free tips
1:1 guidance
Workshops
Webshops
Early access to events
Nah, I’d rather hustle it alone

Joining the Tribe is free!

Are you ready to build or grow your business with an amazing network of Women?

Free tips
1:1 guidance
Workshops
Webshops
Early access to events
Nah, I’d rather hustle it alone